This classic “On the Road” commercial for Howard Johnson’s promotes the many good eats found there. In 1961, the chain beefed up its restaurants by hiring French chefs Jacque Pépin and Pierre Franey from the New York restaurant Le Pavillon to oversee recipe development in the Howard Johnson’s commissary. By 1965, the chain’s restaurant sales topped McDonald’s, Burger King’s, and Kentucky Fried Chicken’s combined. This commercial includes the jingle “On the road around the corner, here’s the place to go. The orange roof of Howard Johnson’s, join the folks who know”.
