This classic 1950s commercial for Cheer features a mom, her daughter and the family’s new puppy. As expected, the new puppy walks on the clean laundry which requires mom to wash everything with Cheer Detergent. This spot promotes “Blue Magic Whitener” which was designed to clean as well as perform bluing, which makes white clothing look whiter. The promotional tagline for this spot is “Get Your Wash so Clean, So White. You Don’t Need Bluing or Bleach”. Cheer was a well-known sponsor of the I Love Lucy show.